Wednesday, June 18, 2008

Dolce & Gabbana . . . what happened to clothes?


For a company that claims to sell clothing Dolce & Gabban certainly seem to be lacking something. What pray tell does a naked woman surrounded by men have to do with clothing? The last time I checked advertising clothing involved wearing clothes. This advertisement does nothing but insult women. It advertises clothing but she wears none, she is surrounded by a throng of men who are all fully dressed and aren’t in so compromising a position. It is as if to say if men buy these clothes they are buying themselves nude women and the implication of sex and power. This portrays women as merely a sexual object with no value whatsoever except as a decoration or a play thing. From the women’s perspective it says that women have to get nude to get the attention of men. This is so offensive to women that I am surprised that you, the advertising agency are still in business after pulling a stunt like this. Not only does it offend the female consumer it also objectifies women and alienates them which cannot be good for business. I know for a fact I would not want to buy clothing after seeing this ad, in fact I might even make it a point never to buy from Dolce & Gabbana at all because of this degrading ad.

1 comment:

Anonymous said...

hi there..i would like to find out which magazine published this advertisement??thanks